Airline branding webinar

If anyone knows about airline branding, it's Shashank Nigam over at the SimpliFlying blog. Shashank's discussions and interviews have depth and include sound commentary that airlines would be good to consider.

Shashank is starting a series of airline branding webinars, starting 8 Jan 2009 with “Airlines 2.0: Using technology for innovative branding through the recession.”

In this webinar, you will learn how you can:

• Get closer to the customer, by using technology innovatively
• Interact without interrupting the customer, through seamless integration into their lifestyles
• Co-create with your customers, by involving them in the product and service design process
• Add a personality to the airline brand through blogging
• Determine ROI easily from these efforts

The webinar will include eye-opening case studies from leading airlines like JetBlue, Virgin America, Southwest, AirFrance-KLM, Lufthansa, Singapore Airlines, Cathay Pacific, Malaysia Airlines and more.

Registration is free.

Shashank Nigam is a leading airline brand strategist and a well respected speaker and columnist on the topic.